Provoke Go Icy Purple Shampoo 150ml

Achieve an Icy Platinum Blonde in Just One Wash

Banish stubborn yellow hues and instantly elevate your colour with the Provoke Go Icy Purple Shampoo. If you are struggling with unwanted warmth and craving a brilliantly cool, salon-fresh platinum finish, this intensive treatment is exactly what your hair care routine is missing. Designed specifically for lightened, highlighted, or naturally blonde hair, this powerful cleanser completely transforms your shade without the need for an expensive salon trip.

"Go up to 2 shades lighter for a flawlessly icy platinum look in just one wash, utilizing our most intensive formulation to cool down warmer brassy tones."

What makes this specific formula so incredibly effective is its highly advanced Triple Toning Technology. It deposits deep, ultra-cool pigments directly into the hair cuticle to aggressively neutralize and correct even the most stubborn brassiness. Because intense toning treatments can occasionally leave hair feeling slightly dry, this intelligent blend is beautifully enriched with strengthening Keratin. This ensures your newly icy strands remain remarkably soft, smooth, and deeply resilient against daily breakage.

Why Your Blonde Needs This Intensive Treatment

• Instant Platinum Transformation: Visibly brightens and lightens your blonde by up to two full shades in just a single wash for a breathtakingly cool, icy finish.

• Triple Toning Technology: Features an intensely pigmented formulation specifically designed to aggressively target and eliminate harsh yellow and orange hues.

• Keratin Enriched Care: Powerfully infused with natural Keratin to deeply repair, smooth, and fortify your hair fibres while it tones, locking in vital moisture.

• Fast-Acting Results: The absolute ultimate quick-fix for in-between salon visits, perfectly restoring your bright, cool-toned blonde in mere minutes.

Your Toning Routine & Expert Advice

Massage a generous amount of the shampoo evenly through completely wet hair, focusing carefully on the sections that display the most brassiness. Leave the intensive formula to process for 3 to 5 minutes—depending on your desired level of icy toning—before rinsing thoroughly with warm water. Follow up with a deeply hydrating conditioner to seal the hair cuticle.

Pro Tip: Because this is an incredibly powerful, highly pigmented toning shampoo, you do not need to use it every single time you wash your hair! To brilliantly maintain your icy shade without risking over-toning (which can sometimes leave a faint lilac tint on very porous or damaged ends), alternate this treatment with your regular, everyday colour-safe shampoo. Reach for it once a week, or simply whenever you notice those unwanted warm tones starting to creep back into your flawless blonde.