{"product_id":"schwarzkopf-live-intense-colour-b15-platinum-blonde-permanent-hair-dye","title":"Schwarzkopf LIVE Intense Colour B15 Platinum Blonde Permanent Hair Dye","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve iconic, head-turning locks with the high-performance lightening and pigment of Schwarzkopf LIVE Intense Colour Permanent Hair Dye in B15 Platinum Blonde. This complete coloration kit is specifically engineered to deliver unstoppable, intense platinum blonde color and up to 3 levels of lift in a single step with a formula that is remarkably restorative and glossy. Designed for those with medium blonde to light brown hair who seek a bold, flawless transformation and professional-level shine, this permanent dye provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its enduring success is the innovative HaptIQ Anti-Damage System that balances intense lightening and color deposit with deep structural repair. As the formula lifts and tones the hair to provide confident, 100% grey coverage, the system actively rebuilds micro-bonds and envelopes each strand in a protective layer, significantly reducing hair damage by up to 90%. Combined with the unique inclusion of an Extra No-Brassiness Gloss, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably cool-toned and vibrant for up to 8 weeks.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eLightening \u0026amp; Colouring in One:\u003c\/strong\u003e Discover the power of beautiful blonde with a smart formula that lifts hair up to 3 levels while simultaneously depositing icy platinum color.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eUnstoppable Platinum Blonde:\u003c\/strong\u003e Delivers a striking, bold permanent blonde hue that lasts for up to 8 weeks with brilliant, glossy shine.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the chemical process, reducing damage by up to 90%.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eNo-Brassiness Gloss:\u003c\/strong\u003e Includes a bonus anti-yellow glossing treatment designed to be used 3 to 4 weeks post-coloration to maintain that ultimate, icy first-day color.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003ePerfect Grey Coverage:\u003c\/strong\u003e Specially formulated to seamlessly blend and confidently cover up to 100% grey hair.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula and is packaged in a 100% recycled aluminum tube for a smarter, more sustainable beauty choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Experience the power of beautiful blonde—where up to 3 levels of lift meet advanced, brass-neutralizing bond repair.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 6-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the color cream to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the mixture to process for 20–30 minutes. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included conditioner sachet for immediate aftercare and nourishment. \u003cstrong\u003e6. Refresh:\u003c\/strong\u003e Use the Extra No-Brassiness Gloss 3–4 weeks later. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of dye to ensure full, even saturation and prevent a patchy lift. To maintain the crisp, pure tones of your Platinum Blonde hue between washes, incorporate a high-quality purple shampoo into your haircare routine once a week to actively neutralize any unwanted warm or brassy undertones.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a permanent dye that cares as much as it lightens. Add the Schwarzkopf LIVE Intense Colour in B15 Platinum Blonde to your beauty arsenal for a result that is perfectly pure, beautifully strong, and undeniably bold.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56669367599484,"sku":"40708","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/857a6f64-9369-45dc-aa8e-0b6bc00e6196.jpg?v=1776949161","url":"https:\/\/123hairandbeauty.co.uk\/products\/schwarzkopf-live-intense-colour-b15-platinum-blonde-permanent-hair-dye","provider":"123 Hair \u0026 Beauty","version":"1.0","type":"link"}