{"product_id":"schwarzkopf-live-intense-colour-b11-frosty-blonde-permanent-hair-dye","title":"Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Permanent Hair Dye","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve iconic, head-turning locks with the high-performance lightening and pigment of Schwarzkopf LIVE Intense Colour Permanent Hair Dye in B11 Frosty Blonde. This complete coloration kit is specifically engineered to deliver unstoppable, intense icy blonde color and up to 3 levels of lift in a single step with a formula that is remarkably restorative and glossy. Designed for those who seek a bold, frosty transformation and professional-level shine, this permanent dye provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its enduring success is the innovative HaptIQ Anti-Damage System that balances intense lightening and color deposit with deep structural repair. As the formula lifts and tones the hair to achieve your perfect icy blonde, the system actively rebuilds micro-bonds and envelopes each strand in a protective layer, significantly reducing hair damage. Combined with the unique inclusion of an Extra No-Brassiness Gloss, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably cool-toned and vibrant for up to 8 weeks.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eLightening \u0026amp; Colouring in One:\u003c\/strong\u003e Discover the power of beautiful blonde with a smart formula that lifts hair up to 3 levels while simultaneously depositing icy color.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eUnstoppable Frosty Blonde:\u003c\/strong\u003e Delivers a striking, bold permanent blonde hue that lasts for up to 8 weeks with brilliant, glossy shine.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the chemical process, minimizing damage and maximizing strength.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eNo-Brassiness Gloss:\u003c\/strong\u003e Includes a bonus anti-yellow glossing treatment designed to be used 3 to 4 weeks post-coloration to maintain that ultimate, icy first-day color.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula free from animal-derived ingredients and is packaged in a 100% recycled aluminum tube for a smarter beauty choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Experience the power of beautiful blonde—where up to 3 levels of lift meet advanced, icy bond-rebuilding technology.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 6-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the color cream to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the mixture to process for 20–30 minutes (or as directed in the instructions for your desired lift). \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included conditioner sachet for immediate aftercare and nourishment. \u003cstrong\u003e6. Refresh:\u003c\/strong\u003e Use the Extra No-Brassiness Gloss 3–4 weeks later. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of dye to ensure full, even saturation and prevent a patchy lift. To maintain the crisp, cool tones of your Frosty Blonde hue between washes, incorporate a purple shampoo into your haircare routine once a week to actively neutralize any unwanted yellow or brassy undertones.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a permanent dye that cares as much as it lightens. Add the Schwarzkopf LIVE Intense Colour in B11 Frosty Blonde to your beauty arsenal for a result that is perfectly icy, beautifully strong, and undeniably bold.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56668746187132,"sku":"40702","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/cbd10fec-5702-4c1d-bac2-573d421de4f7.jpg?v=1776940827","url":"https:\/\/123hairandbeauty.co.uk\/products\/schwarzkopf-live-intense-colour-b11-frosty-blonde-permanent-hair-dye","provider":"123 Hair \u0026 Beauty","version":"1.0","type":"link"}