{"product_id":"schwarzkopf-live-intense-colour-099-deep-black-permanent-hair-dye","title":"Schwarzkopf LIVE Intense Colour 099 Deep Black Permanent Hair Dye","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve vibrant, head-turning locks with the high-performance pigment of Schwarzkopf LIVE Intense Colour Permanent Hair Dye in 099 Deep Black. This complete coloration kit is specifically engineered to deliver unstoppable, intense deep black color with a formula that is remarkably restorative and glossy. Designed for those with medium brown to black hair who seek a bold, dramatic transformation and professional-level shine, this permanent dye provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its enduring success is the innovative HaptIQ Anti-Damage System that balances intense color deposit with deep structural repair. As the rich pigment penetrates the hair shaft to provide complete, 100% grey coverage, the system actively rebuilds micro-bonds and envelopes each strand in a protective layer, reducing hair damage by up to 90%. Combined with the unique inclusion of an Extra Colour Refresh Gloss, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably vibrant for up to 8 weeks.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eUnstoppable Deep Black:\u003c\/strong\u003e Delivers a striking, rich permanent black hue that lasts for up to 8 weeks with brilliant, glossy shine.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the coloring process, reducing damage by up to 90%.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eExtra Colour Refresh Gloss:\u003c\/strong\u003e Includes a bonus glossing treatment designed to be used 3 to 4 weeks post-coloration for an ultimate, salon-like vibrancy boost.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003ePerfect Grey Coverage:\u003c\/strong\u003e Specially formulated to seamlessly blend and confidently cover up to 100% grey hair.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula and is packaged in a 100% recycled aluminum tube for a smarter, more sustainable beauty choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Experience unstoppable color confidence—where intense, deep black pigment meets advanced bond-rebuilding technology.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 6-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the color cream to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the mixture to process for 20–30 minutes. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included conditioner sachet for immediate aftercare and nourishment. \u003cstrong\u003e6. Refresh:\u003c\/strong\u003e Use the Extra Colour Refresh Gloss 3–4 weeks later. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of dye to ensure full, even saturation and prevent patchiness. Because deep black dye is highly pigmented and can easily stain the skin, apply a thin layer of petroleum jelly or a thick barrier cream around your hairline, neck, and ears before starting the application to keep your skin perfectly clean.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a permanent dye that cares as much as it colors. Add the Schwarzkopf LIVE Intense Colour in 099 Deep Black to your beauty arsenal for a result that is perfectly vibrant, beautifully strong, and undeniably bold.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56668528738684,"sku":"40699","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/7788e9e8-99d2-4236-9e95-023620ae34f9.jpg?v=1776937169","url":"https:\/\/123hairandbeauty.co.uk\/products\/schwarzkopf-live-intense-colour-099-deep-black-permanent-hair-dye","provider":"123 Hair \u0026 Beauty","version":"1.0","type":"link"}