{"product_id":"schwarzkopf-live-intense-bleach-00a-absolute-platinum-hair-lightener","title":"Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve iconic, head-turning locks with the high-performance lightening power of Schwarzkopf LIVE Intense Bleach in 00A Absolute Platinum. This complete lightening kit is specifically engineered to deliver an unstoppable, pure blonde transformation with a formula that is remarkably restorative and completely brass-free. Designed for those with light blonde to dark blonde hair who seek maximum lift and professional-level shine, this permanent lightener provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its enduring success is the innovative HaptIQ Anti-Damage System that balances extreme lightening with deep structural repair. As the powerful bleach lifts your hair up to 8 levels to achieve a stunning, absolute platinum blonde, the system actively rebuilds micro-bonds and envelopes each strand in a protective layer, reducing hair damage by up to 90%. Combined with a caring after-treatment that actively neutralizes unwanted yellow tones, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably bright and brass-free for up to 6 weeks.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eUp to 8 Levels of Lift:\u003c\/strong\u003e Delivers high-performance lightening to confidently transform light to dark blonde hair into a pure, striking platinum.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the chemical bleaching process, reducing breakage by up to 90%.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eAnti-Yellow Effect:\u003c\/strong\u003e Includes a specially formulated caring after-treatment designed to neutralize brassiness and unwanted yellow tones for a crisp, cool finish.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Seamlessly blends and lightens, making it suitable for hair with up to 30% grey.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula and is packaged in a 100% recycled aluminum tube with a recycled leaflet for a smarter, sustainable beauty choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Experience the power of a pure blonde transformation—where up to 8 levels of lift meet advanced, brass-neutralizing bond repair.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 5-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the lightening cream and Blonde Booster Ultra Plus powder to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the formula to process for 30–45 minutes, depending on your desired level of lift. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included after-treatment sachet for immediate nourishment and yellow-tone neutralization. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of lightener to ensure full, even saturation and prevent a patchy, uneven lift. For the ultimate icy platinum finish, follow up your lightening session with a cool blonde LIVE toner and maintain your bright results with a high-quality purple shampoo.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a permanent lightener that cares as much as it lifts. Add the Schwarzkopf LIVE Intense Bleach in 00A Absolute Platinum to your beauty arsenal for a result that is perfectly pure, beautifully strong, and undeniably bold.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56669289218428,"sku":"40707","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/83584751-65c2-4fb6-9bd6-0a3cb59924f2.jpg?v=1776947798","url":"https:\/\/123hairandbeauty.co.uk\/products\/schwarzkopf-live-intense-bleach-00a-absolute-platinum-hair-lightener","provider":"123 Hair \u0026 Beauty","version":"1.0","type":"link"}