{"product_id":"schwarzkopf-live-colour-moment-097-sea-mermaid-semi-permanent-hair-dye","title":"Schwarzkopf LIVE Colour Moment 097 Sea Mermaid Semi-Permanent Hair Dye","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve vibrant, head-turning locks with the high-performance pigment of Schwarzkopf LIVE Colour Moment Semi-Permanent Hair Dye in 097 Sea Mermaid. This customizable coloration kit is specifically engineered to deliver electrifying, bold aquatic teal color with a formula that is remarkably restorative and completely ammonia-free. Designed for those with bleach blonde to light blonde hair who seek endless creative styles and professional-level shine, this semi-permanent dye provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its success is the innovative, caring formula that balances intense color deposit with deep structural conditioning. As the built-in electrifying pigments smoothly coat the hair shaft, the treatment actively nourishes and envelopes each strand, minimizing damage and restoring strength. Whether you choose a vivid, stop-and-stare aquatic teal or mix it with the included conditioner for a softer pastel hue, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably vibrant for up to 15 washes.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eVibrant Sea Mermaid:\u003c\/strong\u003e Delivers a striking, bold semi-permanent aquatic teal hue with electrifying pigments that can be applied directly or mixed into a custom pastel.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eDeep Conditioning Care:\u003c\/strong\u003e Specifically formulated to condition the hair as it colors, leaving your locks incredibly smooth and minimizing damage.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eUp to 15 Washes:\u003c\/strong\u003e A long-lasting semi-permanent formula that allows you to frequently switch up your style without a long-term commitment.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eAmmonia-Free \u0026amp; Glossy:\u003c\/strong\u003e A gentle, caring formulation that deeply nourishes the hair, leaving behind a brilliant, healthy shine.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula free from animal-derived ingredients, packaged in a 100% recycled aluminum tube with a recycled leaflet for a smarter, sustainable choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Express your creativity with endless styles—where electrifying Sea Mermaid meets advanced, ammonia-free care.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, customizable application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e For bold, vibrant color, use the cream directly. For a softer pastel result, mix the color cream with the included conditioner. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the color evenly to clean, towel-dried hair (remember to wear protective gloves). \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the mixture to process for 20–30 minutes. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the conditioner sachet for immediate aftercare and nourishment. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e For the most vivid, true-to-box Sea Mermaid, pre-lighten your hair to a very pale blonde using a LIVE Intense Lightener. Because aquatic and teal pigments can mix with yellow undertones in blonde hair to create an uneven or muddy green tint, make sure your starting base is as icy and brass-free as possible. If your hair is thick or falls past your shoulders, always use two boxes of dye to ensure full, even saturation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56673431912828,"sku":"40720","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/413a4595-e0c5-4995-aa7d-344c4910c67f.jpg?v=1777018771","url":"https:\/\/123hairandbeauty.co.uk\/products\/schwarzkopf-live-colour-moment-097-sea-mermaid-semi-permanent-hair-dye","provider":"123 Hair \u0026 Beauty","version":"1.0","type":"link"}