{"title":"Bleach \u0026 Peroxide","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eExplore our range of branded bleach and peroxide products, designed for perfect hair lightening and colour lifting with professional results.\u003c\/p\u003e","products":[{"product_id":"avec-pro-ultra-lift-powder-bleach","title":"Avec Pro Ultra Lift Powder Bleach","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eElevate your lifting potential to high-definition heights and achieve a clean, salon-grade canvas with the high-performance, professional-grade power of \u003cstrong\u003eAvec Pro Ultra Lift Powder Bleach\u003c\/strong\u003e. Engineered as a \"structural-lightening architect,\" this potent formula acts as a rapid catalyst for reaching the palest blonde results. It is the definitive choice for those who demand maximum \"level-jump\" performance—offering a cool, \"brass-free\" profile that leaves your hair looking remarkably bright and feeling undeniably resilient.\u003c\/p\u003e  \u003cp\u003eThe secret to its \"Ultra Lift\" success is the \u003cstrong\u003eAdvanced Dust-Free Technology combined with an Anti-Yellow Pigment Matrix\u003c\/strong\u003e. Unlike standard lighteners that can be messy or result in patchy, warm tones, this formula focuses on a \"precision-lift\" approach: it utilizes a heavy-weight powder consistency that mixes into a creamy, stay-put paste for total control during application. To ensure your hair remains resilient against chemical stress, it is enriched with \u003cstrong\u003ebond-protecting minerals\u003c\/strong\u003e. These professional-grade ingredients work in harmony to provide a surge of lifting power while maintaining the integrity of the hair fiber. The result is a high-clarity, \"icy-blonde\" finish that leaves your tresses looking remarkably even and feeling undeniably strong.\u003c\/p\u003e  \u003chr\u003e  \u003ch3\u003eKey Benefits \u0026amp; Features\u003c\/h3\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eUp to 9 Levels of Lift:\u003c\/strong\u003e Features high-intensity lightening agents designed to bypass stubborn warm pigments, making it ideal for dark bases and dramatic transformations.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eBlue-Toned Neutralization:\u003c\/strong\u003e Formulated with built-in cool pigments to actively cancel out orange and yellow undertones during the lifting process.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eDust-Free Professional Formula:\u003c\/strong\u003e Specifically engineered to minimize inhalation and environmental mess, providing a safer and cleaner salon or home-studio experience.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eNon-Drip Creamy Consistency:\u003c\/strong\u003e Maintains its moisture throughout the processing time, preventing the \"crusting\" or swelling that can lead to uneven results.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Perfect for all techniques, including full-head lightening, balayage, highlights, and creative foil work.\u003c\/li\u003e \u003c\/ul\u003e  \u003chr\u003e  \u003cblockquote\u003e     \u003cp\u003e\"Lightening without limits. 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The kaolin clay base and whipped clay texture provides no-drip precision and saturation, and forms to hair's natural bends making it perfect for a precise balayage service for any pattern. Pre-bonded with citric acid and glycine, it helps to protect bonds to keep fibers strong.\u003c\/p\u003e  \u003cp\u003eThis product contains persulfates and other ingredients, which may cause serious irritant, respiratory, and\/or allergic reactions. Do not inhale or ingest. Prepare and use in well-ventilated area. If affected by inhalation, move to fresh air. If symptoms persist, get medical attention. If swallowed, call a physician, hospital emergency room, or poison control center immediately. Induce vomiting only if recommended by medical personnel. Get prompt medical attention. Use only as directed. Misuse or failure to follow safety warnings could result in damage to hair or scalp including irritation, hair loss or chemical burns. Keep out of reach of children. Do not use on children. Wear appropriate gloves. Do not use other developers or a higher volume than recommended. Do not use on eyebrows or eyelashes; to do so may cause blindness. If mixture does get into eyes, rinse out immediately with lukewarm water. If irritation persists, get medical attention. If your client needs to wear contact lenses during application and mixture gets into eyes, remove lenses first, then flush immediately with lukewarm water. If irritation persists, get medical attention. Avoid contact with skin. If contact occurs, rinse immediately with lukewarm water and get medical attention if irritation (including redness, burning, irritation, pain, or itching) occurs. If irritation occurs, stop further chemical processing. Do not apply powder or mixture directly to scalp; irritation or blistering could occur. For off-scalp applications: Important! Do not use heat. Use only with recommended foils (see instructions for use). Keep off the scalp and away from client’s face, eyes and neck to avoid burns, irritation or other injury. Use only with off-scalp techniques designed to protect scalp from contact with product. For on-scalp applications: Important! Do not use heat. Do not use mixture with over 30 volume (9%) developer for on-scalp techniques; irritation or blistering could occur. Examine client’s scalp, if there are any cuts, scratches or abrasions, or if scalp is sensitive or irritated, do not proceed. Client should not shampoo his or her hair for two days prior to frosting (highlighting; lightening); to do so could over stimulate scalp and cause sensitivity. Do not brush hair hard before using. Brush lightly only to remove hair spray residue. Wait at least two weeks before using this product on a new perm. Do not use if your client’s hair has been processed with a hair straightener or relaxer. Do not use metallic dyes, colour restorers, compound hennas, hennas or semi-permanent hair colour. Wait until hair treated with these products has grown out or semi-permanent hair colour has washed away. Hair breakage or discolouration could result. Do not use on brittle or damaged hair. Do not apply any bleach more than once in 24 hours. Use only plastic or glass utensils, clips, or combs; never metal. Do not save leftover product, tub or utensils. Do not re-use. Store in a\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eWear suitable disposable gloves. Mix product in a well-ventilated area. Use the scoop and mix in a non-metallic bowl. Slowly add Matrix Cream Developer 10 (3%), 20 (6%), 30 (9%), or 40(12%) volume (maximum) depending on the desired result. Mix carefully with a spatula or brush, until achieving a smooth consistency. Do not use heat.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":55675063435644,"sku":"AH-80563","price":40.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/2512e679-d30a-4ca1-8f18-4494f873d842.jpg?v=1756204114"},{"product_id":"matrix-high-riser-pre-bonded-powder-lightener-500g","title":"Matrix High Riser Pre- Bonded Powder Lightener - 500g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eMatrix High Riser Pre- Bonded Powder Lightener is a powerful, high-speed lightener that delivers up to 9 levels of lift, with the highest concentration of citric acid and glycine to help protect hair integrity.\u003c\/p\u003e  \u003cp\u003eWear suitable disposable gloves during the preperation, application and rinsing of the product. This product is not intended for use on persons under the age of 16 . Do not colour the hair if client has a rash on their face or a sensitive, irritated and damaged scalp. You must do an allergy test without fail 48 hours before each use of this product. Avoid contact with eyes . Rinse the eyes immediately and abundantly if the product comes into contact with them. Keep out of reach from children.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eBalayage and\/or free hand techniques: use the mixing ratio of 1:1 (30g powder : 30 ml developer) with the developing time being up to 50 minutes depending on desired results. Do not use heat.\u003c\/p\u003e  \u003cp\u003eOn-scalp applications: use the mixing ration of 1:2 (30g powder : 60ml developer) with the developing time being up to 50 minutes depending on desired results. 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It's gentle low dust formula mixes to a rich, creamy consistency which will not swell, drip or dry out and maintains excellent hair condition. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":55676302819708,"sku":"SS-040020","price":20.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/5b126245-05a7-4e1c-a81b-4052175ff384.jpg?v=1756212476"},{"product_id":"proclere-freeze-icelites-hi-lift-powder-lightener-sachet-50g","title":"Proclere Freeze Icelites Hi Lift Powder Lightener Sachet - 50g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis advanced dust free powder bleach with inbuilt silverising toner delivers ultra pale, ice cold blond results. Mixes to a rich creamy consistency which will not swell, drip or even dry out.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":55676303049084,"sku":"SS-107747","price":5.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/27e4d456-877d-4551-9397-e943919e4d95.jpg?v=1756212477"},{"product_id":"proclere-freeze-ice-lites-hi-lift-powder-lightener-bleach-400g","title":"Proclere Freeze Ice Lites Hi Lift Powder Lightener Bleach - 400g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eFor frost-touched results, Proclere Freeze Ice Lites Hi Lift Powder Lightener Bleach is the perfect choice. A highly active dust-free powder bleach with in-built silverising toner for an intense finish every time. Subdues any unwanted yellow residue while maintaining hair in excellent condition. The solution mixes into a rich, creamy consistency which will not swell or drip, preventing mess. Ideal for special effects and individual highlights.\u003c\/p\u003e  \u003cp\u003eTo maintain the pale ice cold results obtained, gently refresh with regular application silverising shampoos.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":55676303081852,"sku":"SS-109772","price":30.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/330e3ee9-3929-473b-8ca4-e3b90f79a380.jpg?v=1756212478"},{"product_id":"provoke-hair-colour-remover-extra-strength-kit","title":"Provoke Hair Colour Remover Extra Strength Kit","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eProvoke Hair Colour Remover for Removing Permanent Hair Dyes (3 x 60ml) helps you to safely revert to your previous colour without bleach or ammonia. Whether your home colour has provided a tone you didn't want or you simply want to go back to your natural colour, this colour remover works perfectly for most people and is an essential product for the ever-changing world of fashion and colour.\u003c\/p\u003e  \u003cp\u003eSuitable for use on light to mid toned hair types, this dye remover gently reduces the size of permanent hair dye particles held within your hair so they become small enough to simply wash out, whether they be permanent or semi-permanent. Cruelty-free \u0026amp; vegan-friendly.\u003c\/p\u003e  \u003cp\u003eAlways conduct an allergy test and read the full instructions before using the PRO:VOKE Hair Colour Remover.\u003c\/p\u003e  \u003cp\u003eAvoid contact with irritated or broken skin. Avoid contact with the eyes. In case of contact, rinse thoroughly with water. Never use on eyelashes and eyebrows. Do not exceed 30 minutes development time. Always conduct a skin allergy alert test prior to each application. Keep out of reach of children.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eStep 1 - mix the activator into the remover bottle and apply liberally ensuring even coverage. Cover with hair cap and leave on for 30 minutes. If you have very thick, or longer than shoulder-length hair it is advised to use 2 boxes.\u003c\/p\u003e  \u003cp\u003eStep 2 - lather half of the buffer in your hair and leave for 5 minutes. Then rinse for 5-10 minutes. This is an important step, this is where you will be rinsing the hair dye particles out of your hair. Re-wash with the remaining amount of buffer and rinse for a further 5-10 minutes.\u003c\/p\u003e  \u003cp\u003eStep 3 - finish the process with the aftercare repair mask. 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This lightener helps protect strong disulfide bonds and is formulated with Glycine and Citric Acid to preserve the integrity of the hair. Flash Lift Power 9 Bonder Inside caters to all hair types. Flash Lift Power 9 Bonder Inside is vegan formula*\u003c\/p\u003e  \u003cp\u003ePackaging made from 96% recycled plastic**.\u003c\/p\u003e  \u003cp\u003e*No animal derived ingredients or by-product\u003c\/p\u003e  \u003cp\u003e**Excluding the cap\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":55676325495164,"sku":"SD-37187","price":71.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/0faba223-6924-4fe0-aecd-d9c0f5a447c5.jpg?v=1771942403"},{"product_id":"redken-flash-lift-bonder-inside-lightening-powder-500g","title":"Redken Flash Lift Bonder Inside Lightening Powder - 500g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRedken Flash Lift Bonder Inside lightening Powder\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eFlash Lift Bonder Inside is Redken’s first maximum power lightening powder, offering up to 8 levels of light for both on and off scalp applications without sacrificing hair quality. Customisable for every client’s needs from platinum blonde results to highlights or balayage.\u003c\/p\u003e  \u003cp\u003eRedken’s first maximum power lightening powder, offering up to 8 levels of lift for both on and off scalp applications without sacrificing hair quality. Customisable for every client's needs—from platinum blonde results to highlights or balayage. The conditioning formula improves elasticity adding touchable smoothness and visible shine while saving you time.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eMix with 10, 20 30 or 40 vol Pro-Oxide Cream developer.\u003c\/p\u003e  \u003cp\u003eOff scalp applications: Using 10-40 volume Pro-Oxide (maximum) mix in a 1:1 to 1:2 depending on desired consistency.\u003c\/p\u003e  \u003cp\u003eWhen using 1:2 for off-scalp application, use only up to 30 volume (maximum)\u003c\/p\u003e  \u003cp\u003eOn-scalp applications: 10-30 volume Pro-Oxide (maximum) mix in a 1:2  ratio.\u003c\/p\u003e  \u003cp\u003eAlways wear suitable disposable gloves, mix product in a well-ventilated area, put the recommended amount of lightener with Redken Pro-Oxide Cream Developer in a non-metallic bowl and blend until a smooth consistency is achieved.\u003c\/p\u003e  \u003cp\u003eProcess until desired lightness is achieved for up to 50 minutes. Do not use heat. When processing is complete, rinse, shampoo and condition with Extreme.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":55676325527932,"sku":"SD-22693","price":64.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/5d6a6fc7-37bd-4df7-8958-995be602ac88.jpg?v=1771942167"},{"product_id":"redken-blonde-idol-flash-lift-lightening-powder-500g","title":"Redken Blonde Idol Flash Lift Lightening Powder - 500g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eFlash Lift Bonder Inside is an all-in-one bonder in lightening powder. This new generation formula gives you up to 8 levels of lift, with the power of bonding additive built in - so no extra mixing is needed! The conditioning formula improves elasticity adding touchable smoothness and visible shine while saving you time.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eMix with 10, 20 30 or 40 vol Pro-Oxide Cream developer. Off scalp applications: Using 10-40 volume Pro-Oxide (maximum) mix in a 1:1 to 1:2 depending on desired consistency. When using 1:2 for off-scalp application, use only up to 30 volume (maximum) On-scalp applications: 10-30 volume Pro-Oxide (maximum) mix in a 1:2 ratio. Always wear suitable disposable gloves, mix product in a well-ventilated area, put the recommended amount of lightener with Redken Pro-Oxide Cream Developer in a non-metallic bowl and blend until a smooth consistency is achieved. Process until desired lightness is achieved for up to 50 minutes. Do not use heat. When processing is complete, rinse, shampoo and condition with Extreme.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":55676325593468,"sku":"SD-22691","price":43.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/ad3bbc7b-2fb6-4990-91a6-ff39cf1e1613.jpg?v=1756213068"},{"product_id":"schwarzkopf-professional-blondme-bleach-clay-lightener-7-350g","title":"Schwarzkopf Professional BlondMe Bleach Clay Lightener 7+ - 350g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eSpecially designed for free-hand techniques, BLONDME Clay Lightener with integrated Anti-Metal Bond Protection Technology provides up to 7 levels of lift with a unique, easy-to-use soft-to-solid formula for optimum precision. Enriched with Kaolin Clay, the formula creates an outer-shell around the hair, allowing the lightener to stay moist on the inside whilst unleashing its full lightening power within the hair – no need for foils!\u003c\/p\u003e  \u003cp\u003eFor professional use only. Product can cause severe allergic reactions. Read and follow instructions on enclosed leaflet. Do not lighten hair if your client has a rash on the face, a sensitive, irritated and damaged scalp, or has ever experienced any reaction after lightening. Rinse hair well after application. Avoid contact with eyes, rinse immediately if product does come into contact with eyes. Do not swallow. Do not shampoo before application. Open away from face and avoid inhaling contents. Wear suitable gloves. Keep out of reach of children. Do not use on eyelashes or eyebrows, to do so may cause blindness. Close tight. Store in a cool dry place. Use in well ventilated places. Keep away from heat and light. Wash hands thoroughly after use. Do not use on damaged hair.\u003c\/p\u003e  \u003cp\u003eIf during lightening, clients experience any stinging or burning, and\/or a rash, rinse immediately and discontinue use as this may be an indication of a more serious reaction. Do not lighten their hair again and advise the client to consult a doctor or seek medical advice. If after use or during the following days, the client experiences problems such as skin or scalp itching, skin or scalp rash, swelling of eyes\/face, blistering and\/or skin or scalp weeping, have the client seek immediate medical attention and contact the manufacturer.\u003c\/p\u003e  \u003cp\u003eCAUTION: This product contains ingredients which may cause severe eye irritation and possible permanent eye injury. If the lightening mixture gets into the eye, flush eyes immediately with a large amount of lukewarm water and seek medical advice. Contact the manufacturer. If the client wears contact lenses during the application and any product gets into their eye, have them remove their contact lens first, then flush immediately with a large amount of lukewarm water and seek medical advice. Do not inhale or ingest the product. Avoid unnecessary skin contact. Do not use if the client's hair has been coloured with henna or metallic dyes. Remove all metal objects such as clips and hair pins from hair before lightening and keep them away during lightening. Do not use metal tools. Do not exceed the processing time. Wait 24 hours between applications.\u003c\/p\u003e  \u003cdiv\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/div\u003e  \u003cdiv\u003e \u003c\/div\u003e  \u003cdiv\u003eMix the desired amount of powder with BLONDME Premium Developer 6%|20 Vol., 9%|30 Vol. or 12%|40 Vol. until a thick paste is achieved. Mixing ratio: 1:1.5. Development time: 20-45 minutes.\u003c\/div\u003e  \u003cdiv\u003e  \u003cdiv\u003e \u003c\/div\u003e  \u003cdiv\u003eDo not use artificial heat from a steamer or drying hood to reduce development time.\u003c\/div\u003e  \u003cdiv\u003e \u003c\/div\u003e  \u003cdiv\u003eApply to dry hair immediately after mixing, do not shampoo before use. An even distribution and plenty of product ensures best equalisation. Avoid overlapping previously lightened hair. Rinse hair thoroughly, shampoo and treat with BLONDME Care range. Additional bonding system may compromise performance. Do not apply on the scalp.\u003c\/div\u003e  \u003c\/div\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":55676427600252,"sku":"AH-2868560","price":42.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/c17b134c-e14f-4def-86e0-edfe37561173.jpg?v=1756215757"},{"product_id":"schwarzkopf-professional-blondme-bleach-premium-lightener-9-450g","title":"Schwarzkopf Professional Blondme Bleach Premium Lightener 9+ - 450g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eProviding unbeatable lift with minimal hair breakage, BLONDME Premium Lightener 9+ with integrated Anti-Metal Bond Protection Technology is a high performing powder lightener that lifts even the darkest hair bases. Providing up to 9 levels of lift and advanced neutralisation for clear, cool blonde results, the Premium Lightener 9+ is suitable for all techniques and bases.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eMix with BLONDME Premium Developer 2%|7 Vol. (on\/off scalp) or 9%|30 Vol. (off scalp) until a smooth cream is achieved. Mixing ratio: 1:1.5 to 1:2.5. Development time: 20-45 minutes.Do not use artificial heat from a steamer or drying hood to reduce development time.\u003c\/p\u003e  \u003cp\u003eApply to dry hair immediately after mixing, do not shampoo before use. An even distribution and plenty of product ensures best equalisation. Avoid overlapping previously lightened hair. Rinse hair thoroughly, shampoo and treat with BLONDME Care range. Additional bonding system may compromise performance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":55676427764092,"sku":"AH-2868859","price":42.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/482433cc-e82b-4d56-9dde-daf1fd7f5e3a.jpg?v=1756215759"},{"product_id":"danger-jones-creme-lightener-bonding-complex-227","title":"Danger Jones Creme Lightener With Bonding Complex - 227g","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003eAchieve powerful lift with added care using the Danger Jones Crème Lightener with Bonding Complex. This gentle yet effective lightener provides up to 9+ levels of lift while helping maintain the hair’s strength and integrity. Infused with a bonding complex and specialised seaweed, it promotes a healthier-looking finish throughout the lightening process.  Formulated with Jojoba Seed Oil and Aloe Vera Oil, it delivers a softer, more controlled lift—perfect for clients with fine, fragile, or sensitive hair. Versatile enough for on-scalp, foil, or freehand applications, this vegan crème lightener ensures smooth, consistent results every time.  Key Features: Lifts up to 9+ levels for maximum brightness  Infused with bonding complex and specialised seaweed for healthier-looking hair  Enriched with Jojoba and Aloe Vera oils for added moisture and protection  Gentle, conditioning formula ideal for sensitive or fragile hair  Suitable for on-scalp, foils, and hand-painted techniques  Vegan and cruelty-free formula  Best used with Danger Jones Deluxe Cream Developers for optimal results  How to use:  In a non-metallic bowl, mix 1:1 - 1:2 (powder:developer) with 5 - 20 vol developer on scalp, 5 - 30 vol developer in foils, 5 - 40 vol developer for hand painting techniques. Process at room temperature up to 50 min. Do not use heat to reduce the processing time.  Best if used with Danger Jones Deluxe Cream Developers.  Apply immediately after mixing to dry hair. For optimal results, apply proper amount and distribute evenly. Avoid overlapping application to previously lightened hair. Thoroughly rinse and shampoo hair after development time.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":56200366948732,"sku":"40532","price":33.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/danger-jones-cream-lightener-bonding-complex-227g-packaging.jpg?v=1767878448"},{"product_id":"schwarzkopf-live-intense-bleach-00b-max-blonde-hair-lightener","title":"Schwarzkopf LIVE Intense Bleach 00B Max Blonde Hair Lightener","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve iconic, head-turning locks with the high-performance lightening power of Schwarzkopf LIVE Intense Bleach in 00B Max Blonde. This complete lightening kit is specifically engineered to deliver an unstoppable, pure blonde transformation with a formula that is remarkably restorative and completely brass-free. Designed for those with light brown to dark brown hair who seek maximum lift and professional-level shine, this permanent lightener provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its enduring success is the innovative HaptIQ Anti-Damage System that balances extreme lightening with deep structural repair. As the powerful bleach lifts your hair up to 9 levels to achieve a stunning, pure blonde, the system actively rebuilds micro-bonds and envelopes each strand in a protective layer, reducing hair damage by up to 90%. Combined with a caring after-treatment that actively neutralizes unwanted yellow tones, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably bright and brass-free for up to 6 weeks.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eUp to 9 Levels of Lift:\u003c\/strong\u003e Delivers extreme, high-performance lightening to confidently transform light to dark brown hair into a pure, striking blonde.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the chemical bleaching process, reducing breakage by up to 90%.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eAnti-Yellow Effect:\u003c\/strong\u003e Includes a specially formulated caring after-treatment designed to neutralize brassiness and unwanted yellow tones for a crisp, cool finish.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Seamlessly blends and lightens, making it suitable for hair with up to 30% grey.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula and is packaged in a 100% recycled aluminum tube with a recycled leaflet for a smarter, sustainable beauty choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Experience the power of a pure blonde transformation—where up to 9 levels of lift meet advanced, brass-neutralizing bond repair.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 5-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the lightening cream and Blonde Booster Ultra Plus powder to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the formula to process for 30–45 minutes, depending on your desired level of lift. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included after-treatment sachet for immediate nourishment and yellow-tone neutralization. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of lightener to ensure full, even saturation and prevent a patchy, uneven lift. For the ultimate icy finish, follow up your lightening session with a cool blonde LIVE toner and maintain your bright results weekly with a high-quality purple shampoo.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a permanent lightener that cares as much as it lifts. Add the Schwarzkopf LIVE Intense Bleach in 00B Max Blonde to your beauty arsenal for a result that is perfectly pure, beautifully strong, and undeniably bold.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56669267394940,"sku":"40706","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/cfdd9e4c-b08c-46b2-96c9-edef33d86d64.jpg?v=1776947208"},{"product_id":"schwarzkopf-live-intense-bleach-00a-absolute-platinum-hair-lightener","title":"Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum Hair Lightener","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve iconic, head-turning locks with the high-performance lightening power of Schwarzkopf LIVE Intense Bleach in 00A Absolute Platinum. This complete lightening kit is specifically engineered to deliver an unstoppable, pure blonde transformation with a formula that is remarkably restorative and completely brass-free. Designed for those with light blonde to dark blonde hair who seek maximum lift and professional-level shine, this permanent lightener provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its enduring success is the innovative HaptIQ Anti-Damage System that balances extreme lightening with deep structural repair. As the powerful bleach lifts your hair up to 8 levels to achieve a stunning, absolute platinum blonde, the system actively rebuilds micro-bonds and envelopes each strand in a protective layer, reducing hair damage by up to 90%. Combined with a caring after-treatment that actively neutralizes unwanted yellow tones, the result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably bright and brass-free for up to 6 weeks.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eUp to 8 Levels of Lift:\u003c\/strong\u003e Delivers high-performance lightening to confidently transform light to dark blonde hair into a pure, striking platinum.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the chemical bleaching process, reducing breakage by up to 90%.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eAnti-Yellow Effect:\u003c\/strong\u003e Includes a specially formulated caring after-treatment designed to neutralize brassiness and unwanted yellow tones for a crisp, cool finish.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Seamlessly blends and lightens, making it suitable for hair with up to 30% grey.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula and is packaged in a 100% recycled aluminum tube with a recycled leaflet for a smarter, sustainable beauty choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Experience the power of a pure blonde transformation—where up to 8 levels of lift meet advanced, brass-neutralizing bond repair.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 5-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the lightening cream and Blonde Booster Ultra Plus powder to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the formula to process for 30–45 minutes, depending on your desired level of lift. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included after-treatment sachet for immediate nourishment and yellow-tone neutralization. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of lightener to ensure full, even saturation and prevent a patchy, uneven lift. For the ultimate icy platinum finish, follow up your lightening session with a cool blonde LIVE toner and maintain your bright results with a high-quality purple shampoo.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a permanent lightener that cares as much as it lifts. Add the Schwarzkopf LIVE Intense Bleach in 00A Absolute Platinum to your beauty arsenal for a result that is perfectly pure, beautifully strong, and undeniably bold.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56669289218428,"sku":"40707","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/83584751-65c2-4fb6-9bd6-0a3cb59924f2.jpg?v=1776947798"},{"product_id":"schwarzkopf-live-blonde-perfector-t1-ice-white-post-bleach-hair-toner","title":"Schwarzkopf LIVE Blonde Perfector T1 Ice White Post Bleach Hair Toner","description":"\u003cbody\u003e\n\n\n\n\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve iconic, head-turning locks with the high-performance neutralizing power of Schwarzkopf LIVE Blonde Perfector Post Bleach Hair Toner in T1 Ice White. This complete semi-permanent toning kit is specifically engineered to perfect your freshly lightened hair, neutralizing unwanted yellow and brassy undertones to deliver a crisp, cool white finish. Designed for bleached blonde to light blonde hair, this professional-inspired toner provides a finish that is remarkably radiant, perfectly conditioned, and undeniably striking.\u003c\/p\u003e  \u003cp\u003eThe secret to its success is the innovative HaptIQ Anti-Damage System, rooted in molecular hair science, which balances flawless color correction with deep structural repair. As the toner actively works to eliminate brassiness, the system creates new micro-bonds and envelopes each strand in a protective layer, reducing hair breakage by up to 90%. The result is hair that looks remarkably healthy, feels perfectly strong, and stays undeniably cool-toned and vibrant for up to 28 washes (or 5 weeks).\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eKey Benefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e     \u003cli\u003e\n\u003cstrong\u003eIce White Perfection:\u003c\/strong\u003e A highly effective semi-permanent toner specifically designed for post-bleach use to neutralize brassiness and deliver a cool, white blonde finish.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eHaptIQ Anti-Damage System:\u003c\/strong\u003e Actively rebuilds and protects your hair's internal bonds during the toning process, reducing breakage by up to 90%.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eLong-Lasting Coolness:\u003c\/strong\u003e Enjoy a beautiful, icy blonde that resists warm tones and fading for up to 28 washes (approximately 5 weeks).\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Ideal for bleached blonde to light blonde hair bases, and seamlessly blends up to 30% grey hair.\u003c\/li\u003e     \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Eco-Conscious:\u003c\/strong\u003e Proudly features a vegan formula and is packaged in a 100% recycled aluminum tube with a recycled leaflet for a smarter, sustainable choice.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cem\u003e\"Perfect your blonde—where ultimate anti-brassiness meets advanced, molecular bond repair for a flawless Ice White finish.\"\u003c\/em\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow to Use \u0026amp; Pro Tip:\u003c\/strong\u003e Enjoy an easy, 5-step application process. \u003cstrong\u003e1. Mix:\u003c\/strong\u003e Add the color cream to the developer bottle and shake well. \u003cstrong\u003e2. Apply:\u003c\/strong\u003e Apply the formula evenly to your freshly bleached, damp or dry hair. \u003cstrong\u003e3. Wait:\u003c\/strong\u003e Leave the formula to process for 20 minutes to allow the neutralizing pigments to take full effect. \u003cstrong\u003e4. Rinse:\u003c\/strong\u003e Rinse thoroughly with warm water until it runs completely clear. \u003cstrong\u003e5. Care:\u003c\/strong\u003e Apply the included conditioner sachet for immediate aftercare and nourishment. \u003cstrong\u003ePro Tip:\u003c\/strong\u003e If your hair is thick or falls past your shoulders, always use two boxes of toner to ensure full, even saturation and prevent a patchy, uneven result. To maintain your crisp Ice White finish between toning sessions, incorporate a purple shampoo into your weekly haircare routine to keep yellow undertones at bay.\u003c\/p\u003e  \u003cp\u003eElevate your hair color routine with a post-bleach toner that cares as much as it perfects. Add the Schwarzkopf LIVE Blonde Perfector Toner in T1 Ice White to your beauty arsenal for a result that is perfectly cool, beautifully strong, and undeniably flawless.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\n\u003c\/body\u003e","brand":"Schwarzkopf Live","offers":[{"title":"Default Title","offer_id":56669867213180,"sku":"40713","price":9.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0908\/4652\/7868\/files\/d7ab63e2-24cd-4197-b054-327f98a653ce.jpg?v=1776954614"}],"url":"https:\/\/123hairandbeauty.co.uk\/collections\/bleach-peroxide.oembed?page=2","provider":"123 Hair \u0026 Beauty","version":"1.0","type":"link"}